Lessons Learned
What 6,000 Support Tickets Taught Me About Customer Management
I assist a web design agency by handling the support side of the business.
26 min read
Marketing in plain English
Digital marketing help for business owners.
Practical marketing lessons, free resources, and paid solutions for owners who want to improve their digital marketing. Written from 13 years of doing the work.
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What you’ll find here
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Education
Posts on marketing strategy, websites, and AI. The examples come from work I’ve done, including the parts that went wrong.
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Free resources
Templates and checklists you can download and use to plan your own marketing.
See free resources - Paid
Products & services
Paid templates and done-for-you services, for when you would rather have it handled.
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From the blog
Latest posts
Strategy
AI Isn’t A Strategy (It’s A Tool)
My feed is full of people showing off what they built with AI. The prompt that wrote their landing page. The app they shipped in a weekend. The workflow that runs their entire content calendar.
9 min read
Strategy
Your Website Isn’t a Brochure
When the internet first started filling up, nobody knew what they were doing. And I mean nobody. There was no rulebook for how to put an idea, a message, or a product in front of someone on a screen.
5 min read
Strategy
Doing More Isn’t A Strategy
The world went digital. Business got more sophisticated. And a lot of the people running companies didn’t notice.
9 min read
Coming soon
Free resources
Free templates and checklists
Each one gives you a starting point, so you’re not staring at a blank page. Free to download and keep.
Coming soon
Products & services
Paid templates and services
For when you would rather buy something ready-made or have the work done for you. If it doesn’t help your business, it doesn’t get listed here.
Who writes this
Hey, I’m Marv.
I’ve spent the last 13 years in marketing, and I’ve done the work. I’ve read the books, joined the communities, sat through the conferences, bought the courses, and wasted plenty of money along the way. I’ve been the analyst, the manager, the developer, the team lead, the freelancer, and the business owner.
I built this site to help business owners get better at marketing. I’m not here to make big promises so I can get rich off you. I’ve bought from people who work that way, and they cared more about my payment than my results. Everything here is meant to be useful to you, whether you buy anything or not.
Take what helps and put it to work.
If something here saves you from a mistake I already made, this site is doing its job.
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