Lessons Learned
What 6,000 Support Tickets Taught Me About Customer Management
I assist a web design agency by handling the support side of the business.
26 min read
The blog
Real experience. Honest takes.
What I’ve learned about marketing, web design, leadership and where AI actually fits into all of it.
Strategy
AI Isn’t A Strategy (It’s A Tool)
My feed is full of people showing off what they built with AI. The prompt that wrote their landing page. The app they shipped in a weekend. The workflow that runs their entire content calendar.
9 min read
Strategy
Your Website Isn’t a Brochure
When the internet first started filling up, nobody knew what they were doing. And I mean nobody. There was no rulebook for how to put an idea, a message, or a product in front of someone on a screen.
5 min read
Strategy
Doing More Isn’t A Strategy
The world went digital. Business got more sophisticated. And a lot of the people running companies didn’t notice.
9 min read
Strategy
The Fallout of Human Intelligence
AI is a trojan horse. It looks like a gift. You let it in and hand over the thinking, and keep that up long enough and you lose the ability to do it at all.
7 min read