Strategy
AI Isn’t A Strategy (It’s A Tool)
My feed is full of people showing off what they built with AI. The prompt that wrote their landing page. The app they shipped in a weekend. The workflow that runs their entire content calendar.
9 min read
Blog topic
Strategy
Strategy
Your Website Isn’t a Brochure
When the internet first started filling up, nobody knew what they were doing. And I mean nobody. There was no rulebook for how to put an idea, a message, or a product in front of someone on a screen.
5 min read
Strategy
Doing More Isn’t A Strategy
The world went digital. Business got more sophisticated. And a lot of the people running companies didn’t notice.
9 min read
Strategy
The Fallout of Human Intelligence
AI is a trojan horse. It looks like a gift. You let it in and hand over the thinking, and keep that up long enough and you lose the ability to do it at all.
7 min read